Lesson 3.

We began by recapping Stereotyping and reprisentation.
Then we moved on to..
. The Implicit Personality theory, and how we use our human instincts to immediately judge people.
. Stereotyping - dominant media and image.
. Mediation - the process of reprisentation. (selection organization and focussing, we looked at the advert and analysed what was selected, organized and focussed on, discovering the main theme of the advert was tradition.)
. Values and Ideology.
. Reflective reprisentation - when we reprisent something, we try to take it's true theory and create a replica of this in the mind of our audience.
. Intentional reprisentation - Basically the opposite of reflective reprisentation,.
. Constructionist Reprisentation - Can never be the truth, or a version of the truth that someone wants you to hear, because it's ignoring your ability as an individual to make up your mind as an individual.