Lesson 4.

In this lesson we learnt about audience theories. We established..
. Who the audience is.
. Who the spectator is.
. Who controls the audience.
. Who has the power?
. Is the message a drug?

We then looked at the "hypodermic theory". This is the theory that the media injects the audience, it controls the message that is percieved and influences the audience's actions. We discussed how this can be both posative (In the aspect of learning etc.) And negative (When drugs, alcohol, general negativites are splashed accross the media).

We also looked at Gratifications theory. This is when the meaning isn't fixed or determined, and it can be negotiated or encoded/decoded.

We gave our opinions throughout the lesson, and people suggested how one might use the media for their own pleasure.

Lastly, We looked at ways to define your audience, based on these theories, looking at..
. Social grades.
. Subjectivities.
. Needs and values.
. Physchographics.

We looked at the "Needs triangle" and decided what priorities we had in life.
Our homework was to create a questionaire defining our audience.